Hello again. Since I've been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American … [Read more...] about The AdWords Bidding Strategy for Faster ROI
A Guide To Using Pinterest for Ecommerce Marketing
Every social networking website provides businesses an opportunity to get closer to their customers, boost engagement and increase sales. But specifically for e-commerce businesses and websites, Pinterest is by far the most effective social network. If you've been ignoring Pinterest until now, … [Read more...] about A Guide To Using Pinterest for Ecommerce Marketing
How To Generate Leads Online Without Spending Money
No matter what kind of business you are in, the majority of your customers and prospects are likely to be internet users. Therefore lead generation from online sources should always be a part of your marketing and sales strategy. However, most people believe that online lead generation requires a … [Read more...] about How To Generate Leads Online Without Spending Money
7 Creative Email List Bribes That will Rapidly Grow Your Email List
This is a follow up article for the how do I start a blog series that we have been publishing on this site to help users get started and create a successful blog. If you're planning to establish an online business, or generate leads from an online source for a brick and mortar business, you … [Read more...] about 7 Creative Email List Bribes That will Rapidly Grow Your Email List
What Is Customer Loyalty Worth?
Have you ever wondered what makes a customer loyal? Have you ever tried to create a loyalty program to manufacture a greater bond between your brand and your customers? One last question for ya. Does your loyalty program or ones that you’ve seen others offering, look more like bribe … [Read more...] about What Is Customer Loyalty Worth?
Forget CTR. Build an AdWords Campaign To Convert
This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your … [Read more...] about Forget CTR. Build an AdWords Campaign To Convert
ReMarketing and Affinity Lists for Increased Relevance and Sales
Have you ever wanted to reach potential customers who have visited your website and keep your brand in front of them and have another chance to earn their business? Yeah. We all would. This has been possible for a few years and gets easier with each passing year. If you’re confused about … [Read more...] about ReMarketing and Affinity Lists for Increased Relevance and Sales
Why Is The Life Time Value of My Customers Important?
Have you ever watched Shark Tank? The thing they are the most critical of is an entrepreneur who doesn’t know their numbers. So you have customers. You have sales. You know the cost of acquisition for each new customer. You even know how much it costs to create the product or provide the service … [Read more...] about Why Is The Life Time Value of My Customers Important?
9 Powerful Tips for Using Facebook To Boost Your Ecommerce Store
With more than 1.5 billion registered users, a figure continuously rising, Facebook is a social networking powerhouse. It’s worth more than the annual output of many countries and has users from all across the globe. The amount of data Facebook has, and the detail with which people willingly share … [Read more...] about 9 Powerful Tips for Using Facebook To Boost Your Ecommerce Store
How to Create a Digital Product That Your Readers Would Love to Pay For
Selling digital products is one of the most profitable ways of making money from your blog. As compared to freelancing and consultancy business, creating products like eBooks, video tutorials, email courses and webinars, initially requires more time. But once the product is ready to sell, it can … [Read more...] about How to Create a Digital Product That Your Readers Would Love to Pay For