In this article, and the attached video, I will walk you through the process of allowing Facebook to "collect" the visitors of your WordPress web site into an "audience" that you can later advertise to from Facebook. First though, why would you want to do this? Well, when people visit your web … [Read more...] about How to Advertise to Your WordPress Visitors from Facebook
The AdWords Bidding Strategy for Faster ROI
Hello again. Since I've been involved with Pay Per Click (PPC) advertising using AdWords for a while now, I have written several articles on the topic from keywords to building a campaign and even the process of setting up a partner profile and AdWords MCC. My time on the Google North American … [Read more...] about The AdWords Bidding Strategy for Faster ROI
Forget CTR. Build an AdWords Campaign To Convert
This is a follow-up on the Google Adwords tutorials that we have been publishing on our blog. With this recent article, I intend to clear up some confusion surrounding the concepts around building successful AdWords campaigns. Has your marketing agency or marketing person touted how great your … [Read more...] about Forget CTR. Build an AdWords Campaign To Convert
ReMarketing and Affinity Lists for Increased Relevance and Sales
Have you ever wanted to reach potential customers who have visited your website and keep your brand in front of them and have another chance to earn their business? Yeah. We all would. This has been possible for a few years and gets easier with each passing year. If you’re confused about … [Read more...] about ReMarketing and Affinity Lists for Increased Relevance and Sales
How to Select Keywords For Google AdWords
Few weeks ago I wrote an article on getting the most out of your Adwords account. In this article I will share some tips on how to select keywords for Adwords. A good place to start with search engine marketing (SEM) is the use of keywords because that is how your customers find you, … [Read more...] about How to Select Keywords For Google AdWords
How to Get the Most Out of Google AdWords For 2015
Some would say if you're just now looking to best practices for 2015, then you're behind the trend and behind your competition. But it's better late than never. Who knows? Maybe your competitors are just as busy as you and haven't found time to get up to speed with online marketing. I run into it … [Read more...] about How to Get the Most Out of Google AdWords For 2015
A Beginner’s Guide to Google AdSense
Sure, affiliate marketing is an excellent way to monetize a web site or blog. It has the amazing benefit of not requiring stock, and in many cases it's a set and forget strategy. Often though, many affiliates, including myself, will also run Google AdSense on their web sites. Adsense is a nice … [Read more...] about A Beginner’s Guide to Google AdSense
How Many Advertisements Should be Used per Page on a Website?
Many webmasters can't resist the temptation of putting more ad units on the web page to multiply the revenue generated from advertisements. A recent survey conducted by BurstMedia where over 4,000 web users participated revealed that: Ad clutter is not tolerated by web site visitors – many web … [Read more...] about How Many Advertisements Should be Used per Page on a Website?
Manage Your WordPress Web Ads Easily
If you are looking for a plugin/tool to manage all your WordPress website ads easily then read on. This is a tip for the website owners to make their "managing web ads life" easy by using a good platform/solution. WP125 Plugin The WP125 plugin offers easy management of 125x125 ads on your blog. … [Read more...] about Manage Your WordPress Web Ads Easily